Google’s Mobile-First Indexing – The New SEO Strategy

Have you heard about that Google will be switching to a mobile-first index in the upcoming future, but if you’re not certain what this means or how it will work on your site, don’t get worried? With a modest research, you won’t have to be panic about Google turning your rankings upside down. Here in this write up you will get the complete explanation about the basics of the update and can take steps to get ready.

Right now, as you know Google crawls as a desktop user’s point of view and thus catalogs websites according to the desktop version. But with this latest update now the genuine content of a mobile site doesn’t have an effect on the desktop site’s ranking in SERPs presently.

This update from Google was introduced back in November of 2016, more than ten months ago. Some people are calling this update an ‘experiment,’ but in reality, it’s really the primary move in Google’s intended move to looking mainly at mobile content, somewhat than desktop, when deciding how to grade results.

Now to your concern its good to mention that, if you’re using a responsive design, you should be well with this latest update. Technically, mobile and desktop version has similar content being easily reached on mobile and desktop. But if you’re using different mobile URLs, or using different content on your mobile URLs by means of dynamic serving, then you have to be very cautious. This update somehow can potentially cause colossal problems including a fall in rankings across URLs on both mobile and desktop versions. To make sure whether you require taking any action for with this issue, website owners can test their site in Google’s Page Speed Insights Tool. This tool will help you in checking all the important aspects of your website.

Mobile-first indexing is the new search norms, where users are using mobiles for search on mobile devices. Because the greater part of web users now use mobile devices, so Google is shifting the technique it indexes content. Historically, even after the mobile-first update, Google will uphold its reliance on a solitary index of apps and pages.

Google has in fact been experimenting with this update for at least 10 months now, but the question here arises why haven’t we seen this change yet now? Back in March, an expert from Google claimed that Google wants to start on mobile-first indexing this year, there’s no official timeline for this process to start, and it may take quite a few more months to get started. In the meantime, I extremely suggest all sites review their current mobile system for Smartphone’s and use understand how Google is seeing your mobile content. Don’t wait for search engines to act…the time to take action is now.

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What Is Internal Linking In SEO And Why Is It Important?

The content of your website is crucial for ranking, thus, it has to be unique and to the point, but before it goes viral and ranks higher, it needs links that Google crawls and come to know about your content. These links give an idea of the structure of your website, so, Google will analyze it, whether it has all the factors that it needs to rank or not. Now the question is why it is important for SEO and why you need to focus on it for better ranking. If you don’t know, so, here we are to help you out. Scroll down to know its importance.

  • Improve Usability Through Anchor-Texts: Internal Linking is very much helpful to improve the usability of your website through anchor texts. And for this, you need to use, user-friendly and relevant links in your Blogs, Articles, and Classifieds, PDFs or any other type of content. It redirects the readers to another article or blog that increase their stay time on your website. But make sure you prevent duplicate content to get positive outcomes.
  • Boost Page View: Another benefit of internal linking is that it helps to boost up the page view of your website and helps all your visitors to navigate your website thoroughly. This may double the chances of your website conversion and generate more leads. To make it possible, you have to make sure your website has proper links and loads its page properly without taking forever.
  • Improve Ranking Of Your Web Page And Overall Website: Internal Linking plays an important role in increasing the rank of any particular page if you target the right keyword and use the proper links. As the rank of your web page improves, so, it may also improve the ranking of your overall website.
  • Visitors Retention: It increases the chances of visitor retention because it’s a human nature that if they like something, they will surely browse more. It give your visitor a reason to stay on your website and give it some time, which clearly indicates that they like your website, which is good for your business and help you win the customer for life.

These are some of the common benefits of internal linking of the SEO and you should focus on it to get the great and positive outcomes of your efforts. In case you think, you need professional support, don’t hesitate to consult an SEO expert near you.

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Effective SEO Trends That Will Double Your Traffic

High rankings on SERP, search engine results pages, is what every business with an online presence hopes for. The higher you are ranked the more visible your brand will be relating into high traffic and increased conversions. SEO fortunately helps businesses achieve that and when you pay attention to your strategy; you will definitely pride yourself in the good positive results you get with search engine results.

Getting an SEO expert to help you out with your strategy could be the best starting point as the experts are equipped with the latest trends and tricks to help you get there. But even as you search for an expert in the optimization, it is also helpful to be aware of what trends are working currently and which ones are not. Below are a few of the most effective SEO trends you should embrace to double your traffic and enjoy great returns.

Videos for SEO

The videos are very entertaining and you therefore cannot go wrong with a high quality, informative video in your SEO strategy. Videos have a way of grabbing attention and when they are engaging enough, they will earn you very valuable traffic besides doubling it. All you have to do is ensure that it is easy for search engines to find the content and index it successfully so it is displayed when specific keywords are entered.

Mobile optimization

Audiences are no longer limited to one place and this cannot be ignored. If your website is not mobile friendly then you are losing out on lots of potential. A huge number of searches are done from mobile devices today. With a mobile friendly website, you can be sure to enjoy a huge boost on searches from the mobile devices. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.

Mobile Apps

Mobile apps have taken over online digital media by a huge percent. A huge percent of internet users are actually spending more time using these apps and by exploring their advantages, you will be able to make SEO improvements. The apps make searches easier and hence more and more people prefer the native mobile apps over websites. In a mobile app, you can prominently feature your brand and include all proper links to enjoy better rankings. Mobile app optimization should also be given priority in SEO optimization for the trend to work successfully.

Voice search function

Voice searches are more convenient and many people today have embraced them, especially when trying to multitask. It is much easier to voice search than type in keywords making the searches very popular. You can use this to improve your traffic, but you need to be very careful in ensuring the content you have is searchable. Long-tail keywords are a much better choice for this trend over conventional ones.

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4 Reasons Why It Benefits to Use SEO

The beautifully designed website with plenty of high-quality content isn’t likely to reach its intended audience if you haven’t spent time on SEO (Search Engine Optimization). A well planned approach to marketing and promoting a website is certain to help maximize your business efforts. Here are a few reasons why it benefits to use SEO:

Low-cost

The ability to rank a website organically in the search results can be relatively low-cost when compared to other ranking methods such as pay-per-click. Once a website reaches a top position, you have the option to rely on its natural high positive to attract plenty of consistent traffic without needing to allocate on ongoing advertising budget.

Even though the results of SEO aren’t likely to be immediate, the time invested can start to pay back rather quickly. Once the first signs of the increased traffic start to arrive, it should continue to grow at a steady rate. Providing the SEO work was done to a high standard, the site ranking should stay quite stable over the long-term.

Brand credibility

Any website that is ranked high in the organic search results gets to benefit from brand credibility. The reason for this is that most people believe the top listed sites in the search engines are reputable and trustworthy companies. But, the opposite can apply for lower ranked sites which users will be more skeptical about. Also, it further benefits to get a high listing in the search results because more and more people are using an ad blocker to stop the ads appearing.

Competitors

There is a very high chance that your main competitors are involved in SEO. Most small businesses that are starting out realize that SEO has wide-ranging benefits and is very important to take advantage of it. So, if your competitors are actively ranking their website and you aren’t, they will easily get more hits and sales than you. Even if you believe you’re offering the best prices or services, the website that has the top listing is more likely to get the most attention.

Next level

With a proper SEO program in place there is every possibility that you will see a significant boost in daily visitors to your website which can take your business to the next level. This can give an opportunity to expand on the services or products offered and even to upgrade you web server requirements to take account of the higher visitor numbers and sales.

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How Will Duplicate Content Impact SEO And How to Fix It?

According to Google Search Console, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Technically a duplicate content, may or may not be penalized, but can still sometimes impact search engine rankings. When there are multiple pieces of, so called “appreciably similar” content (according to Google) in more than one location on the Internet, search engines will have difficulty to decide which version is more relevant to a given search query.

Why does duplicate content matter to search engines? Well it is because it can bring about three main issues for search engines:

  1. They don’t know which version to include or exclude from their indices.
  2. They don’t know whether to direct the link metrics ( trust, authority, anchor text, etc) to one page, or keep it separated between multiple versions.
  3. They don’t know which version to rank for query results.

When duplicate content is present, website owners will be affected negatively by traffic losses and rankings. These losses are often due to a couple of problems:

  1. To provide the best search query experience, search engines will rarely show multiple versions of the same content, and thus are forced to choose which version is most likely to be the best result. This dilutes the visibility of each of the duplicates.
  2. Link equity can be further diluted because other sites have to choose between the duplicates as well. instead of all inbound links pointing to one piece of content, they link to multiple pieces, spreading the link equity among the duplicates. Because inbound links are a ranking factor, this can then impact the search visibility of a piece of content.

The eventual result is that a piece of content will not achieve the desired search visibility it otherwise would.

Regarding scraped or copied content, this refers to content scrapers (websites with software tools) that steal your content for their own blogs. Content referred here, includes not only blog posts or editorial content, but also product information pages. Scrapers republishing your blog content on their own sites may be a more familiar source of duplicate content, but there’s a common problem for e-commerce sites, as well, the description / information of their products. If many different websites sell the same items, and they all use the manufacturer’s descriptions of those items, identical content winds up in multiple locations across the web. Such duplicate content are not penalized.
How to fix duplicate content issues? This all comes down to the same central idea: specifying which of the duplicates is the “correct” one.
Whenever content on a site can be found at multiple URLs, it should be canonicalized for search engines. Let’s go over the three main ways to do this: Using a 301 redirect to the correct URL, the rel=canonical attribute, or using the parameter handling tool in Google Search Console.
301 redirect: In many cases, the best way to combat duplicate content is to set up a 301 redirect from the “duplicate” page to the original content page.
When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with one another; they also create a stronger relevancy and popularity signal overall. This will positively impact the “correct” page’s ability to rank well.
Rel=”canonical”: Another option for dealing with duplicate content is to use the rel=canonical attribute. This tells search engines that a given page should be treated as though it were a copy of a specified URL, and all of the links, content metrics, and “ranking power” that search engines apply to this page should actually be credited to the specified URL.
Meta Robots Noindex: One meta tag that can be particularly useful in dealing with duplicate content is meta robots, when used with the values “noindex, follow.” Commonly called Meta Noindex, Follow and technically known as content=”noindex,follow” this meta robots tag can be added to the HTML head of each individual page that should be excluded from a search engine’s index.
The meta robots tag allows search engines to crawl the links on a page but keeps them from including those links in their indices. It’s important that the duplicate page can still be crawled, even though you’re telling Google not to index it, because Google explicitly cautions against restricting crawl access to duplicate content on your website. (Search engines like to be able to see everything in case you’ve made an error in your code. It allows them to make a [likely automated] “judgment call” in otherwise ambiguous situations.) Using meta robots is a particularly good solution for duplicate content issues related to pagination.
Google Search Console allows you to set the preferred domain of your site (e.g. yoursite.com instead of <a target=”_blank” rel=”nofollow” href=”http://www.yoursite.com”>http://www.yoursite.com</a> ) and specify whether Googlebot should crawl various URL parameters differently (parameter handling).
The main drawback to using parameter handling as your primary method for dealing with duplicate content is that the changes you make only work for Google. Any rules put in place using Google Search Console will not affect how Bing or any other search engine’s crawlers interpret your site; you’ll need to use the webmaster tools for other search engines in addition to adjusting the settings in Search Console.
While not all scrapers will port over the full HTML code of their source material, some will. For those that do, the self-referential rel=canonical tag will ensure your site’s version gets credit as the “original” piece of content.
Duplicate content is fixable and should be fixed. The rewards are worth the effort to fix them. Making concerted effort to creating quality content will result in better rankings by just getting rid of duplicate content on your site.
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Drupal SEO-Friendly URLs For Google First Page Rankings

Google First Page Rankings and Drupal

Drupal SEO-Friendly URLs to Get Your Drupal Site Listed in Google

Drupal manages the URL aliases for your Drupal site.

The URL aliases are the addresses for your website. A node is a content item for your Drupal site and the following address represents the first content item for a node within your Drupal website:

  • Default URLs for new content on a Drupal website: /node/1
  • URL Alias module allows new content added to become more human readable and most important, SEO-friendly: /articles/title-of-the-article

This format is not exactly human-friendly, nor is it SEO-friendly. Let’s fix it…

Drupal Search Engine Optimization (SEO)

Building a professional business plan includes SEO for your Drupal website. It’s that important!

When you first install Drupal, by default, you will most likely have “Path Auto” enabled. This is the reason your URLs are not by default, user-friendly. The good news is that this is an easy fix.

Drupal Modules

Drupal out-of-the-box is pretty lean. It doesn’t do a whole lot. But there are over two-thousand Drupal modules that can be easily installed and enabled to enrich your Drupal website. Contributed modules provide new features for your Drupal website. Just like the App Store, if you need something, there is probably a module for that. When you’re looking for a new “feature”, you are looking for a Drupal module. Modules can also change how existing features work.

Modules for Clean URLs

There are a couple of modules that allow us to automatically change URLs to something more memorable. It gives us more human-readable, search engine optimized “friendly” URLs. This is very important for the long-term success of your Drupal site.

SEO-friendly URLs can help you achieve the business success you are looking for. Install the Drupal PathAuto and Token modules. Once you have these two two modules installed and enabled, it will remedy your ugly URLs problem.

  • PathAuto (requires Token) – this module automatically generates URL/path aliases for various kinds of content (nodes, taxonomy, terms, users) without requiring you to have URL aliases like “category/my-node-title” instead of “node/123”.
  • Token (provides a user interface for the Token API).

You can enable both of these modules at the same time (after you have them installed). If you do not have these modules installed and enabled already, you will want to download and enable them in your Drupal back end. You can download these modules at the Drupal website:

  • /project/pathauto
  • /project/token

Install both of these modules and enable them to benefit from search engine-friendly URLs on your Drupal site.

SEO-Friendly URLs Better Than Just Human-Friendly URLs

Now, you will notice that your Drupal URLs will take on a completely different pattern. The URLs will represent something such as /content/article-name

This is an improvement, but still not best practice because as your Drupal content increases, everything will be “content” plus the article name. So, let’s take your Drupal SEO a step further.

  • Hover on “Configuration”
  • Hover on “Search and Meta Data”
  • Hover on “URL aliases”

If your not seeing URL aliases, it’s OK since you just recently enabled these modules.

Enable Clean URLs

Enable this search and metadata option to make clean URLs possible for your site. This will allow user friendly URLs like example.com/user instead of example.com/?q=user

To accomplish this, it’s pretty simple.

  • Hover on “Configuration”
  • Hover on “Search and Meta Data”
  • Hover on “Clean URLs”
  • Put a check mark in the “Enable Clean URLs” box and click the “Save Configuration” button.

Once this is done, you will notice that your new content will have human-friendly URLs.

Setup Patterns For Your URLs

  1. Setup patterns by clicking on the “Patterns” tab on the top of your Drupal dashboard.
  2. Highlight /[node:title] with your mouse and copy.
  3. Advance to the next “pattern” field that is empty.
  4. Type the name for each path and paste. For example, for your “book” content type, you will have the pattern book/[node:title]
  5. Complete this step until every pattern is defined.
  6. Click “Save Configuration”

Now click on the “List” tab and you will see that the URLs have not yet changed. This is because the content in the “List” tab was already created prior to you enabling your new URL patterns. All future content on your site will now reflect these new patterns.

NOTE: Don’t change the URLs of existing content articles on a live site! If you already have content indexed in Google, you will not want to make any changes to your URLs. Rather, you can set this up BEFORE your site goes live.

  • Click on the “Delete Aliases” tab at the top.
  • Check the “All Aliases” box.
  • Click on the “Delete aliases now!” button.
  • Click “Bulk Update” tab at the top.
  • Choose all the boxes.
  • Click “Update”

Now all your URLs have been re-generated. You now have a pattern of your URLs that actually makes sense. You can test this by adding a new content item. Any testing data will do. Leave the default day and time enabled, then save it. You will notice in the URL that the address is not only human friendly, but it’s also SEO-friendly. The importance of this cannot be understated. Without SEO, your Drupal site will have few visitors. This solution is not difficult nor is it time consuming, yet the benefits are vast.

Drupal is an amazing tool for creating advanced websites and applications.

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Having A Successful Site in SEO-Centered Times

It’s undeniable how far technological assistance in business success has come. More and more search engine optimization companies are working with smaller businesses and helping them gain ground when it comes to competing with larger enterprises.

A reported 82% of marketers find SEO effective according to a 2016 Market Dive research, reflecting the business world’s rising trust in it as a marketing method. With this, it’s important that these companies employing or who are interested in employing SEO services understand some the concepts effective in SEO and marketing in general today.

This isn’t only for the company to be able to work more smoothly with the company, but to help the company make sure that the company doesn’t end up unnecessarily spending too much.

Go Back To Basics

While numerous advances are made in SEO day by day, it’s still vital to place importance on the basic things.

The frame of any plan for success should include optimization of the title tags, meta description, URL, and page headers. These aspects are considered basic for the very reason that a good plan wouldn’t be able to stand without them.

It’s also important to ensure a website’s loading speed on both its desktop and mobile versions, because if the site isn’t opened and checked out anyway, then everything will be for naught.

Content

It’s been stressed time and again that getting customers to visit your site isn’t enough. It’s important that it contains content compelling and interesting enough to get them to stay, or better yet, keep coming back.

With endless streams of websites out there, several offering similar products/services and containing more or less similar copy, a company should take extra effort in making sure their brand stands out.

It’s important that a company’s copy team and development experts work together in creating content that not only addresses the target readers but addresses weak points as well.

Social Media

The rise in social media has expanded the possibility of brand exposure. It’s important that SEO teams see social media as competition but as an effective ally.

With the right social media strategies, like tapping popular users and going for “viral-worthy” tactics, for example, a significant amount of traffic can be gained.

Popular blogs are also a good idea, with a lot of these bloggers being trusted figures and most likely have large followings.

An important thing to gain from here is that as important as it is to get a good search engine optimization company, it’s also important that businesses acknowledge the importance of other areas and work on them as well in coordination with their SEO teams.

It’s clear how successful optimization for any site isn’t all about just getting your ad out there; SEO is just one of the factors that contribute to success. Providing good content and strategically partnering with popular platforms are just as vital in encouraging customers to visit your site.

Fortunately, most digital marketing agencies offer along with SEO services marketing assistance and content creation, making the path to a successful website a lot easier to travel on.

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Hire the Best Search Engine Optimization Firm to Help Your Website

If you own a company, you have probably heard of search engine optimization. Essentially, this is what allows your company’s website to be one of the first websites shown on the results list after a search has been made. Having better search engine optimization can lead to more individuals seeing your website and, as a result, having more potential customers. However, the entire process of improving your company’s search engine optimization can be extremely difficult, especially for those who are not as knowledgeable in the area of technology.

Today, many business owners are trusting their website’s creation and search engine optimization to the experts, they are hiring professionals to handle this for them. If you are an India based company, there are many options available to you, but finding the perfect fit is key. There is a good chance that you know other business owners and one of the first steps to finding the perfect company to help you will be to ask others who they use. Once you have a list of potential companies, you can do your own online research to narrow down your search, but there are some things you should ask the company directly before making an official hire.

First, it can be beneficial to ask who their past and current clients are. This can give you an idea of the types and status of the companies that they have worked with before. Also, you may be able to use these past companies as a reference point. If you could speak to an owner of one of these companies it can give you a direct idea of how they were treated and if the company did in fact improve their SEO.

Next, you should inquire on how the company will improve your search engine rankings and the results you should expect. The key to this question is that they give you a realistic answer, as it is practically impossible to give you a top search results on every search engine out there. Each company you speak to should have a specific plant they follow when working with customers. Though these plans may vary, you can expect them to stick to something like an initial website review, weeding out problems that lower your ranking, on page optimization, improving website URL, developing page titles, headings, and tags.

Of course, most popular search engines like Google, Bing, and Yahoo have specific guidelines that they expect companies to follow and breaking these rules can result in lowered search results and even banning from the results completely. You will want to ask the company you are considering if they follow these rules, which are called webmaster guidelines. For example, Google prohibits twelve SEO tricks that can lead to incorrect optimization. Ensuring that the company you choose avoids breaking these guidelines is extremely important.

Another thing to consider is obviously the price you are willing to pay for your SEO help and if the companies you are considering fits this budget. You will want to ask if you will need to pay by hour or by project and what you can expect your overall costs to be. Another important question is how often and how you will be contacted if needed throughout the process. You will want to stay up to date on the changes being made on your website and the results you are receiving with the SEO changes being made.

Overall, improving your company’s search engine optimization can lead to more potential customers seeing your website. Learning how to make your website SEO friendly and changing things that are setting you back can be a lengthy and difficult process for business owners. This is why you should hire a professional team to handle the search engine optimization of your site.

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Why You Should Be Outsourcing To A Local SEO Company Right Now

Local SEO has been proven to be effective for boosting businesses as it targets customers within your area. However, such a powerful tool does not come easy and might not be something your business can handle on its own. So how can your business get the best SEO result? The answer is outsourcing! Here are some reasons why you should be outsourcing to a SEO company for your campaign.

Your Costs Will Be Lessened

Local SEO is a complex process that includes web design, content writing, link building, PPC, and much more. It is an integrated marketing approach which requires every element to work to make the campaign a success.

Now, if you are going to hire employees to write content, design your website, and manage your SEO; you will be draining a lot of your financial resources. Not to mention, you will also be exerting time and investment you have to put on in training them.

By outsourcing to a local SEO company, you will already have a complete staff who can work on every aspect of your campaign. With this, you only have to pay for outsourcing instead of the additional employees you have to hire. It is definitely a more cost-effective move.

They Have the Expertise

Aside from cutting costs, outsourcing to local SEO companies will ensure that you will be receiving quality service from experts. Since you aren’t an SEO specialist, you do not have an understanding of the roundabouts of localized SEO.

Their experts know the ins-and-outs of this field, from its technicalities to its nontechnical aspects. They know what your business needs to grow in terms of SEO efforts, and they know what the pitfalls that you should be avoiding.

Doing SEO on your own will not only take away much of your time, but can also lead to failure or suboptimal results because of your lack of knowledge and experience. That’s why the assistance they can provide for your company is invaluable.

They Have Better Resources

If you are not a local SEO company yourself, then most likely, the technology that your outsourcing company has is definitely more fitting for the job. They know and have access to tools and resources to use to make it easier and better. They are also more updated with the trends that work best with attracting your target audience.

You Can Focus on Your Core Competencies

Another benefit you can gain from outsourcing to local SEO companies is the huge load of work that will be lifted from you. With that amount of time available, you can focus the efforts of your business on what it truly does best.

Use this time to focus on training your employees to be more efficient and strengthen relationships within the company. This will allow them to provide better service and finish projects faster. Outsourcing SEO also gives more room for you to concentrate in bringing in new customers for your business.

Working with an outsource local SEO company can do feats for your business’ growth all the while saving you time, money, and effort. You get more by giving less!

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Structure SEO-Friendly URLs For Your Website With These Simple Tips

Website URLs are one of the most common elements of a successful website that have to be SEO-friendly to deliver the desired results. URLs are basically your web address, which helps the visitors to find you over the internet or intranet. Structuring them seems easy, but it is not actually because you have to act smartly to make it simple yet pronounceable, so, your visitors can easily remember them for their next visit. There are a number of things you need to keep in mind while doing so, and if you are new to it and confuse what exactly to take into consideration, the tips mentioned below are for you. Take a look for more details.

  • Use Simple Words: While constructing your website structure makes sure you use simple words that are very easy to remember. It helps the search engines as well as users to reach your website in an easy manner. Simplicity has its own beauty; so, try to make it as simple as possible to keep it in the mind of the visitors for a longer period.
  • Clean Away The Codes: Another important thing to keep in mind while creating URLs for your website is that if there is any inner page or any other page, so, make sure, it also contains simple words and not the codes, which are hard to remember and make it look like a mess. Cleaning such codes away from your web address makes it look attractive and well-structured, which easily capture the visitor’s attention.
  • Add The Keyword Smartly: Keyword is crucial to optimize your website for search engines and you can use one of your important keywords while structuring your URLs. This may help the search engines to easily crawl your website and make them look more attractive.
  • Keep It Simple, Short And Sweet: Keeping the URLs simple, short and sweet helps the reader to save it in their memory for next time, which automatically increase your credibility and helps you earn more in all good ways.
  • Use Hyphens To Separate Words: The use of hyphens is important not only for the readers, but for the search engines as well. These are treated as space to separate words. On the other hand, the use of underscore is restricted in URLs as per the Google because they are considered as one word.

These simple tips make it easier for you to structure SEO-friendly URLs for your website that ensure better ranking and results.

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